A FTSE 100 share I’d buy after its price crash

This FTSE 100 stock has taken a beating today, but Manika Premsingh believes that its long-term story is still intact.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

sdf

I am talking about the FTSE 100 digital real estate marketplace Rightmove (LSE: RMV). It is one of the biggest index fallers today, with an over 5% drop after it released its annual results. 

RMV has endured a hard 2020. Its revenues are down 29% for the full-year 2020 and operating profit is down 37%.

I think it is understandable that investors are diffident about the stock today. But in the words of Warren Buffett, I think it is time to get greedy where others are fearful.

Should you invest £1,000 in Rightmove right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Rightmove made the list?

See the 6 stocks

Here are three reasons why. 

#1. Rightmove’s pre-pandemic performance was strong 

Before the corona-crisis occurred, RMV was a financially healthy company with growing revenue and profits. So I see 2020 as an aberration for the FTSE 100 stock. In fact, based on its past, I see hope for it to come back. 

It is already evident that its performance improved in the second half of 2020 already. In the first half, its revenue decline was 34%. By year end the extent of the decline had decreased by 5 percentage points to 29%. A similar trend is evident for operating profit too, which is a positive. 

#2. The return of housing market activity

As per the Office of National Statistics, house prices grew by 8.5% in the UK during December. This is the fastest growth in over six years

Housebuilders ranging from FTSE 100 biggies like Barratt Developments to FTSE 250 ones like Vistry Group have expressed optimism about 2021 based on their order books for the year. This further confirms upbeat trends in the housing market. 

It also suggests that it is only a matter of time before activity picks up for RMV again as well. 

#3. Long-term technology play

Last, but far from the least, the biggest reason I like RMV is because it sits at the intersection of property and technology sectors.

Over time, marketplace activity will take place increasingly over apps. The corona-crisis has converted many of us into more committed online shoppers and I think the trend will only grow, including in real estate. 

As a leading real estate e-marketplace, RMV is poised to benefit from this. 

Risks to RMV

But as in the case of all other stock market investments, there are risks to the RMV share too. The first is about its performance. 

It is true that the property market, especially in the first half of 2020, was an uncertain one. But not all real estate companies have received as bad a revenue blow as RMV. 

For instance, the FTSE 100 housebuilder Persimmon has seen an only 8% drop in its 2020 revenues. By comparison, revenues for RMV are down by more than three times that amount. 

To that extent, its bounce back in 2021 may be slower too.

Moreover, housing market growth itself can get dented from July onwards, when the stamp duty holiday ends. If the economy also turns out to be weak, RMV’s performance could stay muted. 

Over the long term, however, I remain a believer in its story. For that reason, I have already bought the stock. 

Passive income stocks: our picks

Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

Get your free passive income stock pick

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Manika Premsingh owns shares of Rightmove. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British coins and bank notes scattered on a surface
Investing Articles

Can this UK stock really deliver a high 19% dividend yield?

Stocks with high dividend yields can play a big part in an investor's quest for passive income. Let's look behind…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

No savings at 30? Here’s how a Stocks & Shares ISA could help turn £1,000 per month into £1,000,000

A 6.5% average annual return is enough to turn £1,000 per month into £1m over 30 years. And a Stocks…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

This dynamic UK stock has a 9.5% dividend yield and could be 43% undervalued

Does this UK stock have a rare combination of both dividend and growth potential? Let's examine a bit closer and…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

I’ve just bought this excellent S&P 500 stock for my ISA

Our writer thinks Salesforce (NYSE:CRM) could be a big S&P 500 winner as it doubles down on the artificial intelligence…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

The FTSE 250 can offer some growth bargains. But here are 3 risks to watch out for!

Christopher Ruane explains a trio of factors he considers when sifting through the FTSE 250 looking for potential bargain shares…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

2 defensive shares for investors to consider for passive income in 2025

Ken Hall takes a look at two reliable dividend payers in defensive sectors that could help build a long-term passive…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Growth Shares

Now could be the opportunity for me to snap up overlooked FTSE shares

Jon Smith explains why the recent record FTSE levels could push investors towards looking at more undervalued stocks within the…

Read more »

piggy bank, searching with binoculars
Dividend Shares

A 7.6% yield? Here’s the dividend forecast for a reliable FTSE 250 trust

Jon Smith runs through a potential income gem with a dividend forecast that indicates the dividend per share is heading…

Read more »